interesting paper in the digital age 2# THE RIDE
Ok I’m in love with bicycles but what attracts me in The Ride,
a part the design, it is the idea to share only personal stories instead technical nerd articles.
“…The idea was to create a journal of personal stories. Bikes have changed people’s lives in so many ways and we wanted to gather a small selection of these tales. We didn’t want to give reviews or race reports, we wanted to get under the skin and expose the passion that flows through riders veins.”