The Path

Month: July, 2012

Ride here ride now

My first ride with my 70’s road bike. My father, Damiano (60), in a really good shape, took me to Quinzano.
A little village 75km away (from Bologna), 500m high with 335 inhabitants.
It was the best ride ever, the panorama of the hills around Loiano (Bologna) is something special, clean air and a bit of wind just to make the ride more interesting.
But above all the good thing was riding with my father.
Thanks Dad.


Finally it has arrived, my 111041 “set to play the french ball game.”
(It hasn’t been broken on the way…)

Lucas Maassen

Raw Color

Peter Bust


Lucas Maassen and Raw Color created the project D/struct. They are questioning the possibility to own a product when it is virtual. Music and movies are detached from their physical carriers and can be borrowed or bought from shops and digital libraries. This restructuring is now beginning to manifest in the world of physical product. The technology of 3D scanning and 3D printing causes a decoupling of the shape of the product and the material it is made.

After music and film it is about time to trade other products in the digital realm. Their shared conceptual-aesthetic approach ledLucas Maassen and Raw Color to research how a physical product can function in a digital environment. How one could acquire it via digital structures. And which opportunities it could offer the consumer. For the project D/structthey collected 60 plastic commodities. Using 3D scanning and printing techniques, they exhaustively detached the object’s design from the material it was made of.
Resultingly, they came to a new product. Maassen and Raw Color put the intriguing little bags up for offer on Containing the pulverized matter of the selected product. Goodbye original. The buyer receives a complete 3D-scan of the chosen object along with the package. As such encouraging him to trace the route back to the original. In order to reconstruct another version — or endlessly come up with other versions and variations — of the shattered original using his own 3D-printer.

If, for instance, you’d buy ‘Ray Ban sun glasses‘, you wouldn’t just get a pair of sunglasses. You’ll get it in pieces, in a bag, which is displayed on the website. These bits are the material remains of the sunglasses, which D/structscanned. The bag comes with a digital code to download the 3D-scan in high resolution. It also gives access to high-resolution images of the glasses from various perspectives. Providing the information for you to get to work. We’re not even discussing copyright issues anymore. You couldn’t distinguish the real Ray Ban from yours anyway… As goes for the iconic ‘Duplo brick‘, the ‘Ikea lamp‘, the ‘Swatch watch‘…

New Made in Italy # Stile Italiano

Segno Italiano, the culture of Italian handcrafted products.

What is Segno Italiano?

It is a network of artisans, designers, supporters and enthusiasts whose common objective is the reconsideration of the value of Italian handcrafted products.


Its approach is to make an exacting collection of handcrafted objects of historical and qualitative significance.
The products are selected by investigating the particular output of individual regions of Italy, through visits and archival research.
In meticulously looking for artisanal values embedded in the territory, Segno Italiano reintroduces objects that already are part of Italian manufacturers’ output and in particular long forgotten models, no longer in production.
Through the organisation of timely events, establishing a blog for discussion and producing a documentary film, Segno Italiano aims to communicate the process of the artefact’s development in an effective and involving way, from the raw material through to finishing, while paying particular attention to the figure of the artisan.


Segno Italiano
Via Meloria 10 – 20148 Milano

Mail: –

Tel: +39-02-33009658

Queen bee / 70’s steel road bike

My first Eroica 70’s road bike.

Columbud steel frame “Guarini Super” / frame builder Vanni Losa


Columbus steel frame / Telaio in acciaio Columbus – “Guarini Super”,
late 70’s handmade frame by Guarini artisan, Verona, Italy. White pearl color, original decals.

Handlebar / Manubrio Cinelli Criterium 65
40cm wide ctc 26.4mm clamp diameter

Stem / Pipa manubrio – Cinelli Milano

Silver handlebar end plugs / Tappi manubrio – Cinelli Milano

Saddle / Sella – Cinelli Unicanitor

Crankset / Guarnitura – Campagnolo Super Record

Cank dust caps  / Tappi gurnitura – Campagnolo Super Record

Bottom bracket / Movimento centrale – Campagnolo Super Record 68MM

Brakes lever and lever hood / Leve freni – Campagnolo Super Record

Seatpost / Reggisella – Campagnolo Super Record 26,4

Head set / Sterzo – Campagnolo Nuovo Record

Front Derailleur / Deragliatore – Campagnolo Nuovo Record

Rear Derailleur / Deragliatore – Campagnolo Nuovo Record

Pedals / Pedali – Campagnolo Nuovo Record

Brakes / Freni – Campagnolo Super Record

Wheels / Ruote – Cerchi Mavic con mozzi Campagnolo super record
Mavic track wheels and Campagnolo Super Record hubs.


Carlo Scarpa’s characters

Carlo Scarpa (1906-1978) // Poetry in typeface design.

The plaque on the facade of the Querini Stampalia building. Typefaces design was clearly inspired by the long inscription traced and engraved with elegant letters in 1467 by Leon Battista Alberti on the sacello Rucellai, San Pancrazio, Firenze, Italy.

Veritti tomb /1950-51, Udine, Italy

Negozio Olivetti / 1957-58 (restyling of the logotype designed by Pintori and Nizzoli)

IUAV Architectural Faculty Venice / 1966-72-85

Brion monumental tomb / 1969, Treviso, Italy.

Gavina showroom/ 1961-63, Bologna, Italy.


Our book has happily arrived to the hand of Maike in Germany.

Dank Maike!



shelving the body

A project by Darrag Casey

“Shelving the Body” aims to disrupt our habitual relationships with furniture and reassess the idea of the ‘user’. This subversion, initiated through a series of experimentation and trials, approaches the typology of the shelf with a physical consideration for the figure. At times, the outcomes often reduce the role of the figure to that of a ‘shelved object’, exploring the idea of mutual dependency, challenging its user, or simply taking inspiration from the figure’s presence.

Darragh’s current series ‘Shelf Portraits’, created and photographed in Cork, Ireland, ‘shelves’ 3 generations of the Casey family. It focuses on the traditional role of the shelf as a device to display, portraying people significant to the artist alongside objects relevant to their own lives and personalities.

Il grafico del futuro

La preparazione dello studente grafico oggi deve essere quindi più culturale per poter progettare modelli validi per domani (…) Grafici non più educati come artefici delle Arti, non più indirizzati al progetto ispirato al “bel pezzo” come il pittore di cavalletto, non più come il “designer” che attraverso il bell’oggetto conforta la società ammalata, non più come uomo elegante, mondano, sorridente, scettico, egoista, narcisista, amante dei formalismi, “programmato”, ma grafici che sentano responsabilmente il valore della comunicazione visiva come mezzo che contribuisce a cambiare in meglio le cose peggiori (…) Grafici che sentano che la tecnica è un mezzo per trasmettere cultura e non strumento fine a se stesso per giustificare la sterilità del pensiero o peggio per sollecitare inutili bisogni, per continuare a progettare macchine, teorie, mostre, libri e oggetti inutili.”

Albe Steiner – “Oggi è già domani” 1973, Linea Grafica

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Google Book

This book contains the first Google image result for every word in the dictionary.

Felix Heyes & Ben West

Untitled from Ben West on Vimeo.