Pro Motion

by manuel

In this Archive piece from Grafik 181, Max Leonard takes a tour through the surprisingly rich world of bicycle logo design, from marques invented by artisan frame-builders to branding and corporate race sponsorship. Illustrations by Andrew Edwards. 

Words by Max Leonard

large_Merckx large_Cinelli-old-logo large_kalavinka large_Columbus large_Rollapaluza large_De_Rosa