Bicycle Culture by Design

 

 

Mikael Colville-Andersen at TEDxZurich

ANOTHER INNER CITY BIKE

Words from J.RUITER

Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance. After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting ride of basic key components, and creating a new type of compact bicycling. Inspired by the first the “hobby horse” from it’s simplicity and secondly the cafe race scene. Each is an exercise in stripping something down to its core.